Email Marketing With Autoreponders

email marketing with autoresponders

Throughout this post, you will learn valuable information on how you can use autoresponders to manage your email campaigns and market your business. We are going to start by going over a few things you should know about using autoresponders

The Internet is a great place for business. There are literally thousands, if not millions of companies on the Internet, eagerly hoping for your business. Many of these companies deal with hundreds of customers on a daily basis, which makes one wonder how they do it? 

When you take a closer look, you’ll discover that the majority of them use some type of autoresponder, which is a very nifty tool that can help you manage a variety of tasks.

Once you have an autoresponder set up, you can generate business even if you aren’t sitting in front of your computers. You can be out with your family or doing other things, while your autoresponder draws visitors to your website and lands you new customers and followers online. 

Statistics show that people normally don’t buy anything on their first or second visit to a website. Most like to shop around, compare prices, and find the best deal for their money. Autoresponders can be used as little salesman that follow up with your subscribers and customers to keep their interest peaked.

When someone visits your website and likes what they see, they will normally sign up for your email list.  If you don’t have an email list, you should invest in one immediately. An email (opt-in list) can help you reach more people and increase revenue for your business.

Two Autoresponders I Recommend

  1. Mailchimp – Mailchimp is a decent email marketing tool that starts you off with a free account that will allow you to grow a list of up to 2,500 people. While this can do the job you need, the free account does have some limitations. For some of my basic lists I do use Mailchimp.
  2. Aweber – I’ve used Aweber for years and have found that their features are amazing. It can get pricey with the first initial package starting at $19/month but if you are wanting to go with a top of the line autoresponder, Aweber is it! (Without spending hundreds of dollars per month)

Autoresponders can be used to send out preset messages anytime you wish. They can be used to inform your readers of news, upcoming products, special offers, sales events and even answer most questions. 

They make it easy to let customers know about products, what features the products have, and how the customer will benefit from using the product. On top of that, autoresponders will also keep your customers up to date and follow up with them to ensure that they feel special.

Simply having a website isn’t enough these days. There are millions and millions of websites out there on the Internet, hundreds of which are offering the same products and services that you are. 

Chances are you have plenty of competition, no matter what you’re offering. To succeed this day and age, you’ll be stand out among the rest and offer your customers more than competitors. Having the edge over your competition means you’ll get more traffic which results in more sales.

Although autoresponders can help you a great deal, they can’t do it all themselves.  They will handle virtually all of your email related tasks, help you gain traffic, and keep your customers informed with everything going on in your business. To get the most from your autoresponder, you’ll need to make sure you use it every chance you get.  They are very handy and can make managing your business easier than ever before if you learn how to use them.

Most autoresponders can also be used to track your how effective your promotions are.  Autoresponders are one of the best tools that you can get for your online business. They are used by some of the biggest and most popular online companies, and for good reason. They simplify your life with your business and give you more time to dedicate to other things.

If you are planning to submit your website to search engines like Google or Yahoo, you should know that most search engines use autoresponders themselves. Therefore, if you attempt to contact search engines using your autoresponder, theirs will contact yours and you’ll have a never ending reply of emails that will eventually flood both of your email boxes.

There are some businesses that completely take advantage of autoresponders. They will use their autoresponder to respond to automated messages, which will automatically subscribe the “from” address in their mailing list. This is totally the wrong way to use and autoresponder, and those who use it in this manner are displaying a very negative image. 

Using your auto responder this way will send a negative image rather than positive.  Instead of spreading good word about you and your company, people will become upset and spread the word that you should be avoided.

Whenever you use your autoresponder, you should always use courtesy towards your customers and your visitors.  Autoresponders are meant to help your company grow, and help you spread information about your services, products, and your company. 

There are many creative and innovative ways that you can use this tool, providing you do it the right way. Most customers know when they are receiving an autoresponder message, and if you don’t use it the right way they will know it. Although you can always change or add to the preset messages; most contain a unique signature and address that will always be associated with autoresponders.

The Internet is one of the best ways to conduct business and promote your products.  Autoresponders can help you save a lot of time, although when you use them in the wrong ways, they will eventually get you a negative image. If you know you are using it the wrong way and continue to do so, you will eventually lose a lot of business and your company will suffer a great deal.

On the other hand, if you always think in terms of courtesy towards your customers, your autoresponder can help you obtain a lot of business and establish relationships with customers who will always spread the word about your company.

Autoresponders can also help you send out free courses, articles, information, reports, information regarding your products and services, price lists, welcome and thank you letters, confirm orders, and tell others about your advertising rates.  You can upload information such as this into your autoresponder, so it will automatically send the information out whenever someone requests it.

Unlike mass email messages, autoresponders can be set up to your specifications.  You can send personalized messages with them as well, which will make your client feel as if the email was made specifically for him. Autoresponders will also follow up with emails as well, to ensure that you get a sale. The better autoresponders out there will notify you each and every time someone has requested your information, so you know when you have potential customers.

You can also update your autoresponder messages anytime you wish. From time to time as you get new products or information to send to your clients, you can update your log.  When running a business, it’s very important that you keep your customers up to date.  This way, your customers will know that you have new products available and ready for purchase.  If you have a good relationship with them, they will be anticipating your new offers.

If you run a business over the Internet, an autoresponder can make life a lot easier.  You can let your autoresponder handle a majority of the tasks, including technical support and sending out information about your company and your products. These days, autoresponders are the best tools for online business because they can free up your time for other things.

In the last issue we talked about how to make managing business tasks easier with autoresponders. In this issue we are going to go over some tips for selecting the right autoresponder for your needs.

Anyone who owns a website can gain a world of benefit from an autoresponder.  If you own a website, you probably have hundreds of visitors on a daily basis.  Through the use of an autoresponder, you can take their emails addresses and contact them anytime you wish. Even though most autoresponders are similar you should still be very careful when you choose the one for your business.

When you select your autoresponder, you want to purchase from a company that has a history of being stable and reliable. There have been several companies in the past that have went out of business, taking customer lists and leaving those with their autoresponders hanging.  This can be very devastating to a company, and you should avoid it at all costs. You should always choose a company that you can rely on, and never go by price.  If you try to save yourself some money, you could end up paying for it down the road.

If you run a big company, you’ll want an autoresponder that supports multiple lists and allows you to follow up with customers as many times as you wish. An autoresponder can do more than just answer emails, which is why you should pay close attention to features.  Although you may have just one website now, you’ll want to plan ahead for the future just in case you decide to run more than one site.

If you don’t know a lot about computers, you’ll want to choose an autoresponder that is easy to set up. Non-technical autoresponders are always the best, as virtually anyone can install them. Integration is also important, especially if you have a lot of other components on your website such as a shopping cart or a checkout. If you are paying for hosting with your website, you should check and see if the package comes with an autoresponder.

For many, the price is a very important factor.  If you don’t have a lot of money to spend, this will be a crucial consideration.  Although there are free autoresponders out there, you should usually avoid using them, as they come with ads and other annoyances.  (If you decide you MUST go with a FREE option, I’d go with MailChimp!)

As we know, autoresponders make for great follow up tools. You can set them up to your liking, as they are easy to set up and will hold a lot of preset messages. Although they are very popular, a lot of people fail to see the power they hold and therefore never use them. If you’ve been looking to make extra money from your website, the tips below will show you how you can make money using an autoresponder.

The first thing to do, is ensure that your site has a signup form. A signup form is an obvious way to use an autoresponder, yet a lot of people don’t think about it.  Each and every day your website attracts visitors, many of us come back. If you put a signup form on your site, they can sign up and become a contact. This way, your customer base will grow with each passing day.  You can stay in close contact with your customers this way, and even increase your audience over time as well.

You can also give out free reports or ebooks as well. It’s actually an easy task to exchange reports or ebooks for someone’s email address.

You can also choose to publish a newsletter. To do so, you’ll need to load your autoresponder will a course that contains several parts.  This way, your clients will receive your reports and material in sections. You can also build a customer base this way, and potentially get them to recommend you to their family and friends. Once you have a relationship and your clients start to trust you, you can send them information for other products.

You can also use autoresponders as a viral content piece as well. When you send an email out, ask the recipient to pass your email along to family and friends. As they pass your emails along, you’ll gain more subscribers.  Although you’ll have to start out small when you first begin, you’ll find that your client list will grow in little to no time at all. (Recycle this email and send it to your friends and family) It’s a fun example that I use from time to time.

Autoresponders are also handy with site updates as well. If you update your site on a regular basis, you may want to use an autoresponder with individuals who want to be informed when your site is updated or when you publish a new blog post. With an autoresponder, all you have to do is send out a broadcast email and everyone will be informed at the same time.

No matter how you look at it, an autoresponder can help you bring in profits – as well as make your life a lot easier. They are easy to use and will work great with your website.  If you operate several websites, you simply must have one of these. Once you use an autoresponder you’ll never want to find yourself without one again. If you’re interested in finding out how easy they can make your life, all you need to do is give one a try.

In the world of Internet marketing and online businesses, one of the most difficult tasks to accomplish is effectively managing your time with your day to day tasks. By using a bit of creativity, however, you can use an autoresponder to your advantage and drastically reduce your work-load. 

There are many other ways that you can use your autoresponder. All you need to do is put a little bit of creativity and thought into it, and you’ll probably find yourself amazed with all the things you can do with autoresponders. They are very popular with Internet marketing and online businesses these days, and for good reason.

If you’ve grown tired of having to manage every aspect of your online business now is the time to invest in an autoresponder. They are user-friendly and very affordable making them something that no business should ever be without.

When it comes to making a sell using your autoresponder, follow up messages are very important.  Most website visitors won’t buy something on the first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase. To keep them interested and eventually make the sale, you’ll need to come up with some innovative yet captivating follow-up messages.

When you start writing your message, you’ll need to come up with compelling headlines.  Compelling headlines will draw attention from readers, making them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.

You can also grab attention from your readers by sending them personalized messages with their names and other details. There are several autoresponders that personalize messages through the insertion of codes.  When you send a message out, the code is replaced with the personal information of the subscriber.  When receiving the email, the reader will see his or her personal information instead of the code.

The first message that you send out is normally an introduction message. This message should be geared towards giving readers what to expect from your messages. You can also mention information about your company and your products as well.  Your introduction message is very important, as it sets the pace for the messages that follow.

When you send out your second message, you should inform readers about your products and services.  Make sure that you explain what your products do and how your readers can benefit from using them. Then, in the messages that follow, you should put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.

To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer.  This way, you’ll show potential customers that you are indeed the best, with the best features and the best prices.  Once you have a few satisfied customers, you’ll start to build up your credibility. If a customer is satisfied, he will let you and others know.  Once a customer has praised your products or services, you can add it to a testimonial and send it out in a future follow up message.

Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything.  Autoresponders can really help you there, as they will do all of the emailing for you.  You don’t have to keep sending manual emails or anything like that.  All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like. (This type of marketing is very important and can be done with Aweber very easily.)

Keep in mind that it will take you a long time to build a large customer base.  Using an autoresponder can speed up the process, help you save time, and help you manage your list. Once you get your first customer, you can rest assured that a lot more will follow. As we all know, a lot of customers in your customer list will lead to a lot of money with your marketing.  If you don’t have any customers, you simply can’t make any money.

How to Make Your Blog More Appealing to Your Readers

make your blog better

Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn’t be making money at all.

There are lots of ways to get them there, but the question is – how do you keep them returning?  If a reader isn’t impressed by your blog at all, then they’ll leave your blog, never to return again.

With them goes their blog’s traffic that you could’ve benefited from if they’d linked to you. Here are some tips to make your blog appealing enough to keep the traffic there to earn you some money.

The most common mistake some bloggers make is in their blog’s design. Blog readers not only look for interesting and informative content – they also want to come to an inviting space to read it. A new trick I’ve been using lately, here on this site, is a plugin called

The blog’s design needs to be inviting to them and comforting. It’s crucial not to have anything that would annoy them to the point of leaving because they can’t stand it. Make sure you’re not annoying them with a colored font that’s hard to read or a bunch of graphics that are too distracting.

A few animated graphics are fine but don’t have flashing ads and glittering graphics detracting from your blog’s message – or your strategically-placed advertisements.  It’s fine to use a colored font for your posts, but make sure it’s easy to read.

A pale yellow font color against a pure white background may be too difficult for the visitors to read. They shouldn’t clash with the background color either. Clashing colors can give visitors headaches, so they’ll leave your site without bookmarking it for a later visit.

The other common mistake bloggers tend to make is with their content. Some bloggers don’t update very often. If you only post once a month, your readers will forget you’re there and won’t return to your site. Post to your blog at least three times a week to keep human visitors and search engine spiders coming back.

Some bloggers also make the mistake of only providing text content to their blogs. Text posts are great, but mix it up a little every once in awhile with multi-media formats.  Provide some interesting pictures, audio files, and videos. Offer a little variety and your visitors will come back to check and see what else you’ve been up to.

It’s also important to stick to your blog’s niche topic. If you’re blogging about Homeschooling, then stick to that topic. Providing information about a celebrity’s latest excursion will turn off your readers unless it somehow relates to homeschooling.

To make your blog successful in bringing you money, make sure you make the blog appealing to your readers.  If your readers keep coming back, your chances of making money from your ads and offers will increase.

Talk Soon

Website Footer Design (What You Need To Know)

website footer design

Not every page on your website will be in your navigation menu in your header. Sometimes you need to have more information than what will fit comfortably inside of your header. That is where the website footer design comes in.

Your website footer is the last chance to grab your visitors attention before they leave your site. That’s why it is almost as important as your website header.

The following is a list of ideas for things to include in your website footer.

  1. Copyright – Let’s be 100% honest here. There are some people who will go to websites and simply copy and paste the content onto their own site. Having a copyright section in your footer is a must. Even if it is about the only thing you have. Normally, it will look something like this: ©2020 UrOnlineBrand.com
  2. Legal Pages – This is another precautionary measure. Don’t Get Sued! There are normally three different legal pages that I create for almost all of my websites. (Privacy Policy Page, Terms of Use Agreement, & Earnings Disclaimer) ***Please check with a lawyer to get the proper terminology***
  3. Sitemap – This is the navigation roadmap for search engines. Your sitemap helps them find content on your website.
  4. Contact Page – If someone is wanting to contact you, they’ll start by looking in your website header but the second place people look for a link to contact you is right here inside of your website footer design.
  5. Contact Information – While most people put in a contact page link, you should also put in your email address, phone number, mailing address and other direct contact info.
  6. Navigation Menu – Help your visitors find your content with a second navigation menu in the footer. This can be the primary menu that you have in your header or some additional menus to help your visitors navigate through your inner pages.
  7. Social Media Icons – With today’s internet, social media is a staple to branding and engaging with your potential customers.
  8. Email “OptIn” Form – It doesn’t matter if it is for a “Newsletter” or just to receive “Updates” about “UrOnlineBrand”
  9. Mission Statement/Vision Statement – Use this section to let people know who you are and what you are about.
  10. Recent Blog Posts – This is the last chance to grab your visitors attention and having a list of recent blog posts inside of your website footer design can keep your visitors going deeper down the rabbit hole.
  11. Call-To-Action – Get your visitors to do something. Make a purchase or a donation, visit a specific page, there are limitless things you can get them to do but never underuse a call to action (CTA)

Keep in mind that these are examples of what you can include in your website footer design. Not all of these need to be used. Only you know your target market so keep them in mind when deciding which of the elements mentioned above to include in your footer.

Website Footer Design Tutorial

Now that we have an understanding of the website footer and what to put in it, let’s jump into the tutorial!

Along with the “Blitz” training, we are using the WordPress Plugin Elementor Pro to design our website footer.

(If you are not familiar with Elementor you should check out the “Elementor Guide“.)

The first thing we are going to do is go to the Elementor Tab in the sidebar within your dashboard and click on “My Templates”

Elementor My Templates Header

Once you get to the “My Templates” library you need to click on the “Footer” tab at the top of the page to get to the footer section.

Then the next step is to click on “Add New Footer”

Once you do that you will see the create new template panel where you need to “Select Your Template Type” (which should already be set as “Footer”) and then you need to name your website footer design (for this tutorial I’m using “Website Footer Design”).

After you finish that step then click on “Create Template”

elementor footer tutorial

This will bring up a blank canvas for you to design your footer. You can use templates if you want, or you can create your website footer by adding one element at a time.

If you want to have a custom website footer design then start by closing out the template window and start designing your footer.

If you want to use a template then you are already viewing the available free footer templates for WordPress which comes with Elementor. Some of the templates are exclusive to only the Elementor Pro premium plugin.

Take a second and browse through the available footer templates and when you want to see it in full resolution just click on the image of the template.

Once you have the website footer template selected that you want to use, all you need to do is click on “Insert” & it will import your template so you can start customizing your footer with your content.

If you are using the “site logo” setting for the image element then you need to work on your “WordPress Customize Settings” if you haven’t already.

After you have designed your website footer the way you want it (you can always come back and fine tune it later) you’ll need to click on the “Publish” button. After you do that you will then set the “Conditions” for your footer.

add conditions for elementor

Click on “Add Condition” then be sure it “Includes” the “Entire Site” and then click on “Publish”.

And just like that your website footer design is complete.

WordPress Navigation Menu (How WordPress Menus Work)

wordpress menus

“Navigation Menus are customizable menus in your theme. They allow users to add Pages, Posts, Categories, and URLs to the menu.” Source: WordPress.org

When you are creating your website header and footer you may need to put together a navigation menu to display specific links and that’s what this tutorial is for.

Before you can do anything you need to log into your WordPress Dashboard.

Get started creating a menu for WordPress by hovering over the “Appearance” tab in the left sidebar inside of your Dashboard and clicking on Menus.

The page you land on is the Menu settings page. This is where you will add new pages and links to your navigation menu

After you create all of your pages you will see a list of your pages here so you can just select the pages you want to add by clicking “Add to Menu”.

The next section is “Posts”. This area works just like “Pages”. Simply select the posts you want to include in your menu and click on “Add to Menu”.

Custom Links is a different setup. Different but simple. In the two fields you will input the URL [http://UrOnlineBrand.com] then you will type in the Link Text. The Link Text is what will be displayed in the menu. Once you finish putting in the URL & Link Text, just click on “Add to Menu”

The last option is Categories. If you write a lot about specific topics you may want to have the category listed in the menu. All you need to do select the category and add it to the menu.

How to Create a Drop-Down Menu In WordPress

Now that you know how to add pages you may need a drop-down menu. Remember you want to keep your design clean and simple. This also means making sure that you don’t have 25 links in your menu that makes your header or footer look really busy.

In order to make a drop down just move the items you want to be in the drop down and position it to the right underneath the item you want the dropdown menu to start with.

In the example above the dropdown menu starts with Home and while on the website when you hover over home the dropdown will display the pages “Start” & “Introduction”.

That should wrap this up. I hope this helped and if you have any questions feel free to shoot me a message on Twitter or Instagram.

Privacy Policy Page (What It Should Have In It)

privacy policy

Let me start by giving a disclaimer…

READ FIRST – I AM NOT A LAWYER AND THIS IS NOT LEGAL ADVICE. IF YOU CHOOSE TO USE THIS POST TO PUT YOUR PRIVACY POLICY PAGE TOGETHER, I (C.J. HALLOCK) OR ANY ONLINE PROPERTY ARE TO BE HELD RESPONSIBLE. WHEN IT COMES TO THE DIFFERENT LEGAL PAGES FOR YOUR WEBSITE, YOU SHOULD ALWAYS SEEK PROFESSIONAL HELP.

Now that we have that out of the way…

You NEED a privacy policy!

OK, that is all!

Yeah, I’m joking, I’ll be giving you some help with this. But, you should have this on your website before you EVER go live.

The different laws about what you must disclose in your privacy policy or any of the other legal pages are subject to change on a regular basis. Please remember to have your pages looked over by a lawyer on a regular basis to keep yourself safe.

WordPress themselves have worked on a nice template that you can access from your WordPress Dashboard by going to (replace uronlinebrand with your name in the URL BELOW.)

https://uronlinebrand.com/wp-admin/tools.php?wp-privacy-policy-guide

Inside this page, you will find a very detailed Privacy Policy Guide that can help you. When you first land on the page you will see the introduction (Copied from my current dashboard / December 26,2018)

Hello,

This text template will help you to create your web site’s privacy policy.

We have suggested the sections you will need. Under each section heading you will find a short summary of what information you should provide, which will help you to get started. Some sections include suggested policy content, others will have to be completed with information from your theme and plugins.

Please edit your privacy policy content, making sure to delete the summaries, and adding any information from your theme and plugins. Once you publish your policy page, remember to add it to your navigation menu.

It is your responsibility to write a comprehensive privacy policy, to make sure it reflects all national and international legal requirements on privacy, and to keep your policy current and accurate.

Privacy Policy Free Template

Below you will see the awesome Privacy Policy template that WordPress.org has put together for free. This may change from time to time but you can find it in your dashboard by following the instructions above and see the most current template for a Privacy Policy page.

Source: WordPress

Who we are

Our website address is: https://UrOnlineBrand.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We DO NOT share any personal data with anyone.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Contact the owner: you@uronlinebrand.com

DISCLAIMER: ONCE AGAIN I AM NOT A LAWYER AND SHOULD NEVER BE LISTENED TO FOR ANY LEGAL ADVICE OF ANY SORT… EVER!!! PLEASE TAKE ADVANTAGE OF LEGAL PROFESSIONALS. THEY ARE OUT THERE AND STUDY THIS LEGAL STUFF FOR A REASON. LET THEM DO THEIR JOB SO YOU CAN DO YOURS.

Customize WordPress Settings

wordpress customize walkthrough

Your WordPress “Customize” settings are a basic and important part to website design.

This will control a lot of different features for your website. We are going to do a quick run through on the settings and what you need to know.

In order to get started you will need to get to the “Customize” panel. You can do that by hovering over the Appearance tab in the dashboard and click on “Customize” in the drop-down.

When you go to your WordPress Dashboard “Customize”, you will land on a page with some different options. You need to go to the “Site Identity” tab.

Site Identity WordPress Customize

****DO NOT SKIP THIS STEP!****

Inside of the “Customizing Site Identity” panel you will have a few options.

The first option you will see is the “Logo” field.

If you’re not sure about logo design this blog post may help.

When it comes to the size of the logo for your website header it can vary depending on if you are using a rectangle or square/circle logo.

The first (rectangle) I normally upload at a width of 320px. When you upload your logo it will give you an option to “crop” the image. I upload the proper size of my .png file so I normally “skip cropping”.

After you upload your logo you will see a second box appear for your (retina) logo. This needs to be double the size of the first logo you uploaded (ex. 640px)

If you are going to use a square or circle logo I normally upload at 256 X 256 pixels and then the retina will be at 512 x 512 pixels.

The next thing is the “Site Title” which is the name of your brand or business.

After you enter that, you need to enter your “Tagline“.

The last thing you will be doing is uploading your “Site Icon”. This is uploaded at 512 x 512 pixels.

Site Icons are what you see in browser tabs, bookmark bars, and within the WordPress mobile apps. This is also going to be your website “Favicon”.

After you finish with the “Site Identity” settings, be safe and click on “Publish”, then the next section is “Layout”. There is nothing you need to touch here.

So the next step is to go into the “Colors” panel. I normally only change one setting. Background Color. I almost always set this to white (#ffffff). If you want to change the default colors for anything else (font, links, etc) you will change that here.

***Don’t forget to “Publish” after you finish inside of each of the panels so you don’t lose any of your settings ***

The next section is “Typography”. This is where you will select the font settings for what you will use throughout your website.

After those panels, we are done. There are other options but for what we are going to be doing we will not need to do anything else.

Be sure that you have published your settings and you are good to go! You’ve finished the Customize WordPress settings.

Website Header Design (What To Include In Your Header)

website header design

Your website header design is essential to having a successful website (or blog).

Your header is the first thing that your visitors see and play a key role in grabbing their attention. More importantly, it should establish a strong connection with your users.

Remember, there is never a second chance at a first impression so pay close attention to making a good first impression to your website visitors.

The following post is what I have found in my time marketing small businesses and hours of research.

When someone visits your website, research has found that their eyes look over your website like a book. Left to Right… Top to Bottom… So as we go through the rest of this post and discuss your website header design, please keep this in mind.

When it comes to your website header, there are a few things that are AN ABSOLUTE MUST!

What Your Website Header Design Should Include

  • Logo
  • Navigational Menu
  • Social Media Links
  • Call-To-Action

This can be done very easily. Once again, I need you to understand that your header will either help or hurt your conversion from website visitor to potential customer.  So keep your customers in mind and think like your visitors when designing your header. My #1 tip is to keep it simple and easy to use/navigate.

You should also keep in mind that the only thing you NEED is your logo & navigation. So you can choose to not have a “Top Bar”.

Top Bar – This is normally where I would put things like social media icons that link out to my social media profiles, phone number, a call-to-action button or maybe an address if you have a physical location.  You also want to think about if you want a specific background & font color.

Header Hero Section – This is where you will normally have your logo & website navigation.  Remember you want to keep it simple so I wouldn’t do much more than those two things. At most, you can include a third column If so it should be something that is clean and easy to understand/use.

Overall, your website header design can include anything you want. The elements you include are up to you. Remember, only you know your target market and if you used canned advice your conversions from visitor to being a customer, may not be what they should be.

You will find some of the elements you can include in your header in the list below. (Use your best judgement when including these elements)

  • Brand Logo
  • Brand Tagline
  • Telephone Number
  • Email Address
  • Physical Address
  • Navigation Menu
  • Search Field
  • C.T.A. (Call To Action)

Keep in mind that these are examples of what you can include in your website header design. Not all of these need to be used. Remember, just like I said earlier, only you know your target market so keep them in mind when deciding which of the elements mentioned above to include in your header.

Website Header Design Tutorial

Now that we have an understanding of the website header and what to put in your site header, let’s jump into the tutorial!

Along with the “Blitz” training, we are using the WordPress Plugin Elementor Pro to design our website header.

(If you are not familiar with Elementor you should check out the “Elementor Guide“.)

The first thing we are going to do is go to the Elementor Tab in the sidebar within your dashboard and click on “My Templates”

Elementor My Templates Header

Once you get to the “My Templates” library you need to click on the “Header” tab at the top of the page to get to the header section.

Then the next step is to click on “Add New Header”

create your first header

Once you do that you will see the create new template panel where you need to “Select Your Template Type” (which should already be set as “Header”) and then you need to name your website header design (for this tutorial I’m using “Website Header”).

After you finish that step then click on “Create Template”

This will bring up a blank canvas for you to design your header. You can use templates if you want, or you can create your website header by adding one element at a time.

If you want to have a custom website header design then start by closing out the template window and start designing your header.

If you want to use a template then you are already viewing the available free header templates for WordPress which comes with Elementor. Some of the templates are exclusive to only the Elementor Pro premium plugin.

Take a second and browse through the available header templates and when you want to see it in full resolution just click on the image of the template.

Once you have the website header template selected that you want to use, all you need to do is click on “Insert” & it will import your template so you can start customizing your header with your content.

If you are using the “site logo” setting for the image element then you need to work on your “WordPress Customize Settings” if you haven’t already.

After you have designed your website header the way you want it (you can always come back and fine tune it later) you’ll need to click on the “Publish” button. After you do that you will then set the “Conditions” for your header.

Click on “Add Condition” then be sure it “Includes” the “Entire Site” and then click on “Publish”.

And just like that your website header design is complete.

How to Market a Business on a Budget

market on a budget

It’s one of the questions that come up almost every time I sit down with a business owner.

“How do I market my business without spending a lot of money?”

The answer is easy: Don’t spend a lot of money! But seriously, it is that simple.

Getting started as a business you will need to spend some money but you do not have to spend a ton of money. As you grow your business just remember that you CAN grow your business with only a small investment.  Want to know what you need and what it costs? Have that other question?

How much should I spend on marketing?

Here is the breakdown for what you should spend money on…

  1. Domain – Your domain (.com) is only $9.99/year & add private registration for only $1.95/year (Price is through HostYak.com | You can get your domain through InMotion Hosting for free with your hosting)
  2. Hosting – I’ve been with a lot of different hosting companies over the years & I strongly recommend “HostYak.com” it is who I’m using to host this website and working on moving all of my other websites to them. This is where you will find that free domain.  I’d recommend the “Business (Shared) Hosting” then pick the “Power Plan”.
  3. WordPress Theme – Depending on what theme you chose the price changes but I’m using Salient ($59/single site) & Optimize Press ($97/3sites) on my sites. This site is built with Salient.
  4. SSL Certificate – This is never a MUST but it is recommended if you are going to be running an e-commerce store, either way, it’s a basic and easy thing to set up.
  5. SiteLock Basic – Another security blanket to help protect you from hackers – Only $17.88/year. (Price is through HostYak.com)
  6. Email Auto-Responder – You can get Free Autoresponders but I’d recommend the spend and get an account with Aweber.  I’ve used them for a while and everything syncs with them lol 🙂 (Only $19/month BUT the 1st month is FREE)
  7. Ghostwriter – There are a lot of ghostwriters out there. You can have someone like natashanixon on Fiverr do your article and content for $5-10/page or you can use PLR and create your own(PLR can be as cheap as $1 per article or even a subscription base like RRW. ($0 yes, they have a free monthly membership and a premium membership for only $19)

Now if you go through everything and try to see what it will cost let me help …

This is only what is needed.

Starting out you NEED to have a website (domain, hosting & theme) so the cost for that is about $$75  (plus taxes and ICANN Fees) up front and then only $9.99 each month after that for your hosting and the domain will renew each year on the anniversary of your registration.

If you are planning on using email marketing you can get Aweber for only $19/month

That is all you NEED.

Outside of that all you need to do is focus on building a following of loyal fans.  The hardest part is doing this. But, it is the most important part.

Using platforms like Instagram, Facebook & Twitter you can build a following that will grow your business without a lot of work. Ok, I lied, it can be a lot of work but once you get most of the “Build” done, you can maintain and stay active with your community with only a small amount of time and you will not be spending any money doing this. (You can buy followers and likes but that doesn’t mean you should!)

Just start and do not quit.  It’s going to be a hard journey but that’s the good thing with business. You put the work in up front to live a better life down the line.

Hope to see you there!

Tips on Finding Great Content for Your Blog

content for blog

In order to make your blog successful, you’ll need to get traffic to it and keep the traffic coming back. The best way to do this is to provide the best content you can in your niche or market and make it interesting to your blog readers.

Even the most successful bloggers start to run out of their own original content to post about. Some resort to scraping the bottom of the barrel to find things to discuss, but that ultimately loses them readers, which means less business and money streaming in.

Where do you find great ideas to post about?  There are actually many different things to use to get you out of your stuck-in-a-rut mode or as a lot of others say “writers-block”. These may be simple techniques to use, but they can be effective if used right. Here are some things to try the next time you get stuck for something to write about:

Scour the news sitesSearch the news sites like CNN, MSNBC, and FoxNews and see if you can find a top story that you can blog about. Instead of just linking to the story, add your own accounting of it.

You can post about your personal feelings toward the story or ask your readers what their thoughts are on it. Just make sure the story somehow relates to your blog’s topic. For example, if you run a fitness blog a good story from Huffington Post on the health benefits of a new drink that company “X” is releasing would be a great start.

Check out your fellow blogger’s sites and see what they’re blogging about – It may seem unethical, but as long as you’re not stealing content, it’s perfectly acceptable to see what the community is interested in.

Is there a post that catches your eye?  Is there something you can add to that post?  A new spin you can put on it?  Media outlets always have an eye on the competition to see what others are doing – and you should, too!

Internet researchDo a search on the Internet for your blog’s topic. See what information you can come up with concerning your niche. You may become inspired by something you’ve read there or you may think of some comments to post about it.

Check the video sitesYouTube has a bunch of different videos out there that you can add to your blog.  See if you can find one that relates to your blog’s topic. Post the video to your blog and have your readers share their thoughts on it.

Consider doing reviewsReviews can be a good filler to use while you try to get inspired again. Choose some articles, websites, books or whatever you can think of that’s related to your blog’s topic and post a review of it. If it’s a good review, add your affiliate link and make some money from your opinions!

Daily activities Think about what happened within your day that you might be able to work into your blog.  If your blog is about flowers and you happened to go for a walk and saw some flowers on the way, use that as your post.

Let your readers know what kinds of flowers are seen in your neighborhood and if possible, take come pictures to add since visual stimulation enhances the reader’s experience.

You can easily get back your inspiration for your blog posting if you look to other sources. They can help you come up with ideas of what you can share with your readers or they can give you a nice filler until your personal inspiration comes back. Don’t lose readers just because you’ve lost your blogging muse!

The main thing is that you need to use the resources that you have.  Depending on your niche you may find some really big Facebook groups or hashtags on Twitter or Instagram that might feed into your content.  You need to get creative!

So, get out there and get blogging.  You have time, put down the remote and spend the next hour putting together some good content for your readers!

How to Create a Donate Button for PayPal | Tip Jar

how to create a paypal donate button

Need a PayPal donate button?

Paypal has you covered! Unfortunately, if you are not familiar with the backend, you find it hard to figure out. That is where this blog post comes in.

The first thing you will need to do is to log into PayPal.

Once you are logged in you will need to scroll down the page and click on the “Details” link under Selling Tools on the left side of the page.

That is going to take you to the “Tools” page.

From here you will want to click on “create payment button for your website”

Now that you have done that all you need to do is select the donations tab from the button builder.

The next thing you should do is type in the name of your organization.

Now, click “Create Button”

The last thing for you to do is copy the HTML code and paste it where you wish to have it on your website. If you do not have a website and would like to build one you can do so with the Blitz

REMEMBER: This is HTML so if you are using a WYSIWYG type of builder such as Elementor for WordPress, you’ll need to make sure it is in the HTML editor and not visual editor. 

Also: If you are wanting to send people a link for them to donate instead of putting a donate button on your website you can simply click on Email to get the donate link.

Now you can simply copy and paste the link in a email, Twitch, YouTube or wherever you want to list the link.

Hope this helped if you have any questions please feel free to leave them in the comments below.