Convert Facebook Profile to a Page

how to convert a facebook profile into a page
In this blog post, I’m going to help you convert your Facebook profile into a Facebook Page.
Let’s start with where you are. If you are an individual like myself, you may want to use your friends to help you grow your business.  A lot of people will do one of two things.
Market To Your Facebook Friends Via Your Profile – This method is against the rules.  You may see a lot of people doing this. That does not mean it is what you are suppose to do. The main reason you would want to follow the rules here is you may wake up one morning and not have your Facebook profile again.
Create A Custom Facebook Page & Invite ALL of Your Friends To Like It – This is another method that a lot of people use.  Now, if you are needing a page for your business then I recommend creating a page for it.  But, if you are needing a Facebook Page for yourself (author, music, freelancer, etc) then you don’t need to do this in order to use all your current connections (friends) to get started.
Facebook has made public statements telling the business community to stop using the profile feature of Facebook for business. Unfortunately, sometimes we entrepreneurs, build a following on our profile with friends and others before we realize we want or need to have a page.
It is because of that, that Facebook has given the option to convert your profile into a page.
I did this a few months ago and honestly, I am ticked that I am just now doing this.
If you didn’t know you could do this and started building a page for your personal brand but only have a small following, you can still do this and “Merge” both of your Facebook pages but only if they are for the same brand/name.
Here is some more info from Facebook’s Help Center:
Converting your personal account to a Page creates a new Facebook Page that’s based on your personal account. You can only convert your profile to a Page once.
When you convert your personal account to a Page:
    • You’ll have a personal account and a Page after conversion
    • We’ll transfer your profile picture and cover photo to the Page
    • The name on your personal account will become the Page’s name
    • Tools to help you move info from your profile to the Page will be available for 14 days after conversion
    • You can choose friends from your profile to automatically like your new Page, but posts on your profile won’t be carried over to your new Page
  • You can manage the Page from your personal account
To convert your personal account to a Facebook Page:
    1. Go to Create a Facebook Page Based on Your Profile
  1. Click Get Started and follow the on-screen instructions

I hope this helped you! If you convert your profile into a page shoot me a message on Facebook, Instagram or Twitter and I’d love to take a look. 🙂

Talk Soon

What Social Media Sites Should You Use?

what social media to use

If you are getting started online you may be asking yourself “What social media sites should I use?”

Don’t worry, that question is one that everyone should be asking. You are not alone!

In our “Naming A Brand” blog post we used KnowEm.com to find the best username & domain.

Now that we have a name that is available on all platforms, we are going to be using KnowEm to go over the social media platforms that we are going to use for our brand.

what social media to use

If you are not sure where we are at or what we’re using, you’ll want to take a look at the Naming a Brand post so you can catch up with where we are at in the training.

View the brief video now or scroll to the bottom of the post.

Now I’m going to go through each of the platforms and help you make your decision…(we are going in alphabetical order)

[Descriptions of platforms come from their platform page on KnowEm.com]

All Recommended Platform Titles Will Be In Green

Blogger – Blogger is a free blog publishing tool from Google for easily sharing your thoughts with the world. Blogger is one of the most prominent blogging sites, and one of the easiest blogs to create and use. Good for amateurs and professionals alike, Blogger’s elegant layout and design have kept it at the top of the blogging world for years.

**While this is a great platform, if you are going to be blogging on a platform that is not your website, I believe there are some better options** /Not Recommended

BuzzFeed – BuzzFeed is a global media and technology company that covers news and feature stories on topics ranging from breaking political coverage to snarky humorous polls. They are well known for creating viral content on social media in the form of lists (for example, a story title might be 15 people who need to retire from the movies) and quizzes (Which movie character are you?). As a Social Network, BuzzFeed allows users who create accounts to post their own stories covering the same wide-ranging topics. Community users can then comment on other’s content, share them vote on them, and more.

**For brand building I don’t believe this is a needed platform** /Not Recommended

CNET – CNET is the leader in electronic, digital and software reviews on the Internet. People all over the world use CNET to find out about new products, gizmos and computer programs, amonst many other topics that are being covered and review on CNET. It is a collective of technologically minded folks who live and breath all things computer, science and electronic. CNET is the best place to find out what the pros say about the new stuff you’re thinking of buying. Go to CNET before you buy!

**For brand building I don’t believe this is a needed platform** /Not Recommended

Dailymotion – Dailymotion is about finding new ways to see, share and engage your world through the power of online video. Upload your personal videos to share with the community and watch interesting and entertaining online videos until your eyes hurt. Dailymotion is one of the top social video networks in the world for a reason. You’ll find outstanding video content from all corners of the world.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Etsy – Etsy is one of the largest and best online marketplaces where users buy and sell handmade items, art, crafts, and supplies. It’s simple to start up a shop and begin selling your goods in minutes. Etsy is the world’s most vibrant handmade marketplace. Find great gifts, favors, invitations, clothes, toys and more in this wonderful online market community.

**If you are in the handmade arts & crafts niche, this is going to be one of your main sites** /Recommended Based On Niche

Facebook – Facebook is the #1 Social Network on the web and the #2 most traveled site on the internet. Facebook was founded in February 2004 by Mark Zuckerberg. Facebook is a social media platform connecting people all over the world with their friends, families, co-workers, and classmates. Facebook also allows you to interact with your favorite bands, brands, and local shops by sharing photos, comments and questions.

**Keep in mind there is a difference between a profile and a page.  For brands, individuals and everything inbetween, Facebook Pages Are A Must!** /Recommended

Flickr – Show off your favorite photos and videos to the world with Flickr. The Yahoo! hosted, Flickr.com, is the top photo sharing community in the world. They make it so easy and fun to share your best photos with your friends or the entire world. You can create a digital photo gallery in a minutes and choose how to display them, add captions and write short descriptions. Flickr is more than just a photo album it’s a photo blog and social community rolled into one.

**If you are in a niche that is focused around images or are a photographer … go for it!** /Recommended Based On Niche

Imagur – Imgur is a photo sharing site a lot like Reddit. Users can vote up or vote down user generated photos. The highest ranked photos will show at the top of the imgur stream. Users can also comment on each photo. The community is able to vote up or vote down users comments. Comments can be sorted by newest, oldest or highest ranking.

**If you are in a niche that is focused around images or are a photographer … go for it!** /Recommended Based On Niche

Instagram – Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram – it’s that easy. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

**At this moment I have not come across a niche or type of business/brand that couldn’t benefit from an Instagram Account** /Recommended

View The Instagram Guide Here

Issuu – Explore a world of publications by people and publishers alike. Collect, share and publish your thoughts and ideas in a format designed to make your documents look their very best. Issuu not only helps you post your writing, but it helps make you a better writer. Issuu’s writing community is very helpful, and Issuu.com makes it simple to interact with fellow writers, bloggers and networkers.

**For brand building I don’t believe this is a needed platform** /Not Recommended

LinkedIn – LinkedIn is the ultimate business social network. LinkedIn.com allows users to create an online resume listing your past and current jobs, accomplishments and future goals. LinkedIn strengthens and extends your existing network of trusted contacts by connecting to friends of friends and contacts of contacts. If you purchase the LinkedIn pro service you can get more tools and connections helping to extend your business reach and ultimately network away without ever leaving the office.

**Not every business needs to be on LinkedIn.  If you are in a Business to Business niche then I’d recommend it** /Recommended Based On Niche

LiveJournal – LiveJournal.com is a free service for all your journaling and blogging needs. LiveJournal offers a full blogging platform with privacy controls, photo storage, publishing tools, style templates and more. Join LiveJournal today and watch your writing take off.

**For brand building I don’t believe this is a needed platform** /Not Recommended

My_____ (Myspace) – MySpace is the original social network. MySpace allows you to build a personal profile with all of your likes and interests. You can update your status so all of your connections know what you are doing and how you are feeling. Users can easily find friends and classmates, meet new people, listen to free music and build playlists, share photos, research their favorite bands, watch videos and much much more. MySpace has a huge user base and tons of music and video for you to explore forever.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Pinterest – Pinterest.com is one of the hottest new sites in social media. It is a place to pin images of everything and anything you find on the web. Pinterest provides a nifty web browser tool that allows you to pin pictures and video from anywhere on the web. If you see a cool wrist watch on your favorite shopping site just pin it! If you watch a great trailer to your favorite new movie, then pin it! Users can then share their boards with all of their friends, family and followers. It is a photo feed, but also a bookmarking site. Once you pin something you can always go back and find it. Come see what everybody is talking about at Pinterest.com.

**The strategy may very per niche but I strongly recommend Pinterest for all niches!** /Recommended

Quora – Quora’s mission is to share and grow the world’s knowledge. We want to democratize access to knowledge of all kinds from politics to painting, cooking to coding, etymology to experiences so if someone out there knows something, anyone else can learn it. Quora makes it easy to get your questions answered, share your own knowledge, and browse the most interesting information people across the world want to share.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Reddit – Reddit.com is the original social network. Reddit collects user-generated news links from all over the web. Users then vote to promote stories to the front page or knock them down out of the spotlight. You can also read hilarious and disturbing commentary on all the top stories of the day from reddit users just like you. The reddit community is large, educated, and loves its online news!

**For brand building I don’t believe this is a needed platform** /Not Recommended

SlideShare – Join SlideShare, the world’s largest presentation sharing community. Share publicly, privately. Add audio for webinar.

**Similar to LinkedIn, this can be good for B2B type of companies or brands** /Recommended Based On Niche

Soundcloud – SoundCloud is a large community of musicians, fans, producers, record labels, and journalists who all come together to hear new music, demo tracks, and experimental works in progress. User-generated content is key at Soundcloud.

**If you are in an “audio” niche, musician, voiceover artist, podcaster, or anything else like that, SoundCloud is a biggie!** /Recommended Based On Niche

Tumblr – Tumblr is one of the biggest and best blogging platforms on the web. Tumblr makes it effortless to share text, photos, quotes, links, music, and videos, and write down all of your ideas, while following all of your favorite tumblrs from all over the world. Tumblr is based out of New York and uses that high end fashion to design great looking themes and easy to use blogging platforms. You can get published in minutes and famous over night by using Tumblr.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Twitch – Twitch TV was created for gamers that want to be able to stream their live play or watch others play live. Playstation, Xbox and computer games are all supported. It is easy to create a channel and start broadcasting or comment on someones current game as he tries to frag noobs! Twitch TV was created by one of the co-founders of Justin.TV and was acquired by Google in 2014.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Twitter – Twitter is a free social network that allows messaging, or “tweets” of up to 140 characters. Twitter is all about real-time events and updates. Jokes, news, photos, quotes and inspirational messages can be found every second on Twitter. Aside from connecting with and following your friends on Twitter, users can explore tweets from artists, celebrities, brands, athletes, and musicians.

**If you do it right, Twitter Is A Must!** /Recommended

Vimeo – Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Vimeo is more professionally oriented than youtube. The videos you find on Vimeo are artistic, creative pieces made by real filmmakers or budding film amateurs. Vimeo is ever-growing and is one of the top video social networks in the web.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Weebly – Create a free website or blog in minutes by using a simple drag and drop interface. No ads. One of Time’s 50 best websites of the year

**For brand building I don’t believe this is a needed platform** /Not Recommended

WordPress – The most popular blogging platform on the planet, WordPress is a personal publishing platform with a focus on aesthetics, web standards, and usability. Users can create a free account and blog their hearts out, or developers can use wordpress to build customized websites for companies and professionals of all shapes and sizes.

**We Will Be Using WordPress.com More On That In A Bit!** /Recommended

YouTube – Youtube is a place where people come to watch videos with friends, share your own videos, comment on videos, watch television shows, movies, create playlist and even create your own Youtube channel. Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe. Youtube also acts as a distribution platform for original content. You can even make money from Youtube by allowing advertisements to run on your Youtube videos.

**The type of videos DOES NOT MATTER! Your Brand Needs YouTube!** /Recommended

 

Of course, there are a lot of other platforms that you can check by clicking on “Social Networks” in the orange section on KnowEm.

social media check platforms

With a quick look, you’ll see that there are a lot of other platforms and a good chance you may see quite a bit that you didn’t even know about.  That is perfectly normal! Not all of these will be for every business.

I’m not going to go into these platforms like I did the Most Popular.  But, I am going to cover some very important platforms you need to know about. There may be more listed as time goes by

Anchor – The easiest way to start a podcast. Create, distribute and host your podcast, 100% free.

**Having a podcast is a great marketing arm for your brand, it doesn’t have to be expensive.  Anchor Is A Must** /Recommended

 

 

Stay tuned with this post as I continue to add content and links to other content for each of the different platforms when I publish the “Ultimate Guides” for them.

 

 

 

 

 

I hope this has been helpful! If you have any questions you can either comment below or send me a message on Twitter or Instagram @digitoolbag or @cjhallock

How to Create Custom Facebook Frames

create a facebook frame for pages

Ever wonder how to create a custom Facebook frame? Facebook has hooked us up with a new awesome tool! But, more on that later…

Custom Facebook Frames

You’ve seen them and there is a good chance that you have used them. It may have been putting up a Texas flag over your profile picture in support of people suffering from “Hurricane Harvey”, or maybe using a purple ribbon frame on your Facebook story in support of Alzheimer’s Association.

The awesome “Facebook Camera Effects” tool that Facebook launched is awesome! You can use software like Photoshop to design your frame. But if you want it to work as a camera effect you need to realize that it is made for both landscape and portrait mode.  So you will want to make sure it is not a complete overlay or it won’t look right when it gets to anything outside of the “Facebook Profile” which is the only square use for the tool.

If you decide to use Photoshop I’d also recommend keeping a 100% transparent background (.png) for the main use.  You can do frames with your logo, taglines, quotes, and a bunch of other stuff.  Your limitations are your imagination and Facebook guidelines for the “Camera Effects Tool“.

Now, let’s look over the

Facebook Camera Effects Platform Policies

(These are copied from the main policy page for the camera effects and frame platform.)

{**Only edits in 16 policies for custom Facebook frames was for grammar.**}

  1. Complies with our Community Standards, and all applicable laws, statutes, and regulations.
  2. Complies with our guidelines in the Facebook Brand Resource and Permissions Center.
  3. Is suitable for consumption by the Facebook general user base (i.e., thirteen and above).
  4. Does not promote illegal products, services or activities, or content that is inappropriate, misleading, deceptive, or unsafe.
  5. Does not promote prescription or recreational drugs, tobacco products and related paraphernalia, unsafe supplements, weapons, ammunition or explosives.
  6. Does not promote online gambling, online real money games of skill, or online lotteries.
  7. Does not infringe upon or violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
  8. Does not promote adult products or services (ex: nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative).
  9. Is not shocking, sensational, disrespectful, or excessively violent.
  10. Does not contain low-resolution elements, such as illegible text.
  11. Does not discriminate against, harass, provoke, or disparage people.
  12. Does not exploit controversial political or social issues for commercial purposes.
  13. Does not include effects that block or cover most of the image.
  14. Does not portray nonexistent functionality, such as a play button.
  15. Does not include any links off Facebook, such as scannable codes or QR codes.
  16. Does not include any commercial or ad-like content, including but not limited to promotions, sweepstakes, banner ads, product placement that includes branding, and sales offers.

 

Now that we have covered that it is time to create a custom Facebook frame …

How to Make a Custom Facebook Frame 

Before we start making the frame let’s look at the “Creative Specs” & “Recommendations” for the frames & camera effects. (Specs & Recommendations from Facebook Help.)

Creative Spects

  • Use an image editor to create the elements of your frame. Each element must have a transparent background.
  • Upload your elements as separate PNG files.
  • The max file size is 1mb.
  • Art should be 100% original.

Recommendations

  • Keep it simple. Position your art around the edges to frame the photograph.
  • Place text or graphics at the bottom and/or top of the page, rather than in the middle.

 

How to Create a Custom Facebook Frame in 5 Steps

  1. Research
  2. Create
  3. Design
  4. Submit
  5. Promote Use & Enjoy

 

Research – When you are starting out you need to do some research.

Do the research, especially if you are putting this frame together for your business. The first thing you need to look at is the frames your friends/followers are using.  If what you design isn’t something people would use, you’re wasting your time.  Look into colors, layouts, interests and things like that. When you move forward you should have an idea as to what you are wanting to create.

Create – This is where you will create the different elements of your frame.

You can do this with Photoshop or whatever other software you wish.  You can create a full piece or many pieces. Keep in mind that you will have the designer/studio for your frame in the next step. So all you will be doing is focusing on creating the elements you want to use in your facebook frame. Don’t forget that each element needs to be a .png file with a 100% transparent background.

Design – Designing your custom Facebook frame with the “Facebook Frame Studio“.

This is the fun part! Actually laying out the design for your frame! Once you are logged into the Facebook Frame Studio you will be able to upload your elements.

Submit – Submitting your Facebook frame for use by users of Facebook Camera.

Submitting your custom Facebook frame is easy as clicking “Submit” once you finish designing your frame inside the “Facebook Frame Studio”.

Promote, Use & Enjoy – Once your frame has been approved you need to promote, use and enjoy!

It’s not easy to grow a brand when you create something for marketing and never use it.  It’s like spending hours building a successful Instagram account & not using the account.  So if you are the face of your business … use the frame for your own personal profile.  Use your custom frame on your Facebook page.

Create a Custom Facebook Frame Video Tutorial

I am working on some things to get a tutorial together in video form.  I plan to have the video up within the next week or so.  Please check back to see the video and any other updates here.

 

Last Updated: September 17, 2017