Why Every Website Needs A Blog | The Power Of Blogging

website blog

If you want to have a website, don’t just make a squeeze page and static sales letter and be done with it. Always implement a blog platform on your site so that you can take advantage of one of the most powerful forms of social media in existence. Remember the state of the internet. Content is “KING” & having a blog can help you grow your website traffic!

A blog is very easy to set up. If you’re using a hosting company with cPanel, then it’s even easier! All you have to do is log into your cPanel and install WordPress with the FREE web applications provided by HostYak.

Choose the platform you want most people to choose WordPress and click the New Installation link. Fill in the form with your administrative name and password. The directory you choose can be something like /blog which will make the blog appear on your URL like this: www.uronlinebrand.com/blog.

Once you finish the installation, you can go through the blogís dashboard and fill in all of the additional elements you want your blog to have. You can change the theme, for example.

There are many free and paid themes online that will match your niche topic perfectly. You can have one custom designed for you by a graphics designer who specializes in WordPress.

Watch out for the free themes, because they often insert links to their own sites (some of them very seedy) and they could have other ads strategically placed in the theme itself, distracting your customers from what you want them to see. We use GeneratePress for DigiToolBag.

Make sure you include some smart plugins with your blog. You can search and install free plugins that help your blog function better. For instance, some will remove spam from your blog. Others will create a sitemap for Google bots and other search engines to follow. You can create contact forms using plugins, too!

Make sure all settings are properly listed. For example, under settings, go to privacy and ensure that your blog is visible to the public. Sometimes it defaults to be private and youíd never know, thinking instead that your website was a complete failure!

If you’d like your URLs for each blog post to help you get indexed for your niche keywords, then go to settings, and click on permalinks. Choose the custom structure and paste this in the blank area: /%postname%/ because it will put the title of your blog post at the end of your URL, instead of something like yourdomain.com/blog/page3.

Once your blog is installed, the best thing you can do is start posting! Make posts on your blog frequently & daily is best. The more you post, the more Google and other search engines will come by to see what content you have that can be passed along to the people who use their search engines.

How to Make Your Blog Or Website More Appealing to Your Readers

make your blog better

Every blogger/website owner who earns income from their blog/website knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn’t be making money at all. That is the key to building your website.

There are lots of ways to get them there, but the question is – how do you keep them returning?  If a reader isn’t impressed by your blog at all, then they’ll leave your blog, never to return again.

With them goes their blog’s traffic that you could’ve benefited from if they’d linked to you. Here are some tips to make your blog or website appealing enough to keep the traffic there to earn you some money.

The most common mistake some bloggers make is in their blog’s design. Blog readers not only look for interesting and informative content – but they also want to come to an inviting space to read it.

The blog’s design needs to be inviting to them and comforting. It’s crucial not to have anything that would annoy them to the point of leaving because they can’t stand it. Make sure you’re not annoying them with a colored font that’s hard to read or a bunch of graphics that are too distracting.

A few animated graphics are fine but don’t have “flashing ads” and glittering graphics detracting from your blog’s message – or your strategically-placed advertisements.  It’s fine to use a colored font for your posts, but make sure it’s easy to read.

A pale yellow font color against a pure white background may be too difficult for the visitors to read. They shouldn’t clash with the background color either. Clashing colors can give visitors headaches, so they’ll leave your site without bookmarking it for a later visit.

The other common mistake bloggers tend to make is with their content. Some bloggers don’t update very often. If you only post once a month, your readers will forget you’re there and won’t return to your site. Post to your blog at least three times a week to keep human visitors and search engine spiders coming back.

Some bloggers also make the mistake of only providing text content to their blogs. Text posts are great, but mix it up a little every once in a while with multi-media formats.  Provide some interesting pictures, audio files, and videos. Offer a little variety and your visitors will come back to check and see what else you’ve been up to.

It’s also important to stick to your blog’s niche topic. If you’re blogging about Homeschooling, then stick to that topic. Providing information about a celebrity’s latest excursion will turn off your readers unless it somehow relates to homeschooling.

To make your blog successful in bringing you money, make sure you make the blog appealing to your readers.  If your readers keep coming back, your chances of making money from your ads and offers will increase.

Last but not least, you want to avoid annoying pop-up ads that are hard to close.  If a visitor is wanting to read your content and can’t because of pop-ups that interrupt them from reading your content, will leave forever! So please stay away!

Other than that you should be good to go! So, if you haven’t yet, start your website/blog today!

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