What You Need To Know About WordPress Tags

wordpress tags

If you are working on building your own website or already have a WordPress website you will need to have a good understanding of WordPress Tags.

WordPress tags are very important and are similar to your categories, only they’re not necessarily there for navigation purposes. They’re more for sorting posts according to topics and identifying your content for search engines and visitors with keywords and phrases.

Tags are more specific than their category counterparts. Categories are broader, but tags dig down deeper to tell you specifically what’s inside a particular blog post. Whenever you add a new post, on the right side, you’ll see a section that says Post Tags.

You can type in keywords and phrases and separate them with commas. Or, if you’ve had the blog for a while, just click “Choose from the most used tags” and pick from among your common tag choices.

If you change your mind and want to delete a tag, just click the gray X beside the tag. WordPress recommends an average of 5 to 10 tags be added to each blog post. Not having any isnít good for your search engine optimization. Having too many only confuses the reader.

You can manage your tags from the main dashboard, too. Click on Posts and then Post Tags. You can add tags from there, delete or edit them. On this page, you’ll see a massive tag cloud, too.

A tag cloud shows you which tags you use most on your site. If you see a tag you want to edit in the tag cloud, click on it and it will let you edit the words and the URL for that tag, too.

Tags and categories are both important to your site’s findability and navigation. Don’t exclude one for the other & use them in conjunction to give your blog the best SEO boost possible.

Please check back often for new blog posts and other tutorials & pieces of training.

Talk Soon,

CJ Hallock

How To Create & Delete WordPress Users

wordpress users

Go down on the left sidebar and go to Users > Add New

Username: This needs to be around 6-10 characters and needs to be original. DO NOT USE “ADMIN”, “WEBMASTER” or anything else like that. Feel free to use your name or nickname.

Email: Put in a valid email address. Your new email address we created earlier would be

Fill out your First Name & Last Name.

In the “Website” section you need to include the full link so it should look something like this ( https://uronlinebrand.com )

Password: This is a touchy subject. I know how much you may want to create a password that you can remember, but that could cost you in the end. You need a secure password

Click on the “Show password” button to edit & show your password.

I’d recommend you create a password that is 10-15 characters long that includes lowercase (a,b,c), uppercase (A, B, C), numbers (1,2,3) & special characters (!, @, #).

I highly recommend that you use the “Password Generator” and just remember to WRITE IT DOWN! OR… Find a creative way to remember it!

Check the box to “Send User Notification” • Then set the “Role” to “Administrator”

Then click on “Add New User” & that is it!

If you don’t like the fact of writing down your passwords you can use something like LastPass (http://litl.me/lastpass) which is an awesome password manager that is secure. It stores all of your passwords on an encrypted server that you can access with one master password that you can create and remember.

You will notice that there is an Avatar or “Profile Picture” section within your user profile if you want to customize this, you will need to create a WordPress.com & gravatar.com account and update your image there. It will automatically update everywhere else on your site and when you comment on other WordPress sites.


You need to do two more things.

First is in the upper right-hand corner you need to hover over “Howdy, start” and click on “Log Out”.

Now that you are back on the login page you need to log in with your new username & password.

Next thing on the list is to delete the old username. You can do this by going to Users > All Users

Hover over the old user “start” and click on “Delete”

On the next page, you need to check “Delete all content.” and then click on “Confirm Deletion”

how to delete a wordpress user

How To Create A Coming Soon & Under Construction Page

coming soon elementor

There’s a good chance that you are familiar in some way with a Coming Soon Page or “Under Construction Page”. 

In this post we are going to walk through how to create a “Coming Soon Page” with the awesome Elementor page builder plugin.

At this point, if you are following along with the “Blitz” we’ve now Installed WordPress for our domain and set up everything we need to do including installing the recommended plugins and all that fun stuff.

Now, while we build our website it is time to get started with a Coming Soon Page so people who visit your website know how to contact you until your website is finished.

If you are not familiar with the “Under Construction Page” or Coming Soon Page, it is basically a single landing page that visitors visit, regardless of what URL they visit that is associated with your website.  So while you are designing the “Contact Page” if your visitors go to uronlinebrand.com/contact it will be redirected to this page until you are ready to launch your website.

Ready? Let’s Go!

The first thing we are going to do is to get started with creating our first “Template” with Elementor. You get to this section by going to the “Elementor” section within your Dashboard sidebar.  Then click on “My Templates”. This will take you to the “Create Your First Template” page that you see below.

Once you are here you just need to click on “Add New” in the upper left corner or the “Add New Template” green button. This will bring up the New Template panel. 

The settings you will need to use is “Page” in the drop-down menu and then the name of your template … I’m going to use “Coming Soon Page”. Then you just need to click on “Create Template”

At this point if “Elementor” isn’t loading you may want to make this change.

Now your page should be “up” but we have some designing to do …

The first thing we need to do is get the page template set so it doesn’t look cheap…

Start by clicking on the “gear” icon on the bottom left of the screen and then change the page layout to “Elementor Canvas”.  This will help make sure only what we are doing now is the only thing showing.  That way your Header or Footer won’t show.

After you have that finished you will now build out your coming soon page.  For this example, I’m going to stay basic and just use one of the Elementor Coming Soon Page Templates.

All you need to do in order to view the available templates is to click on the gray folder icon.

This will open up all of the available page templates. You can use the “Search Box” at the top of the pop up window for “Coming Soon” or you can browse through the results.

You will see a small [PRO] icon in the top right-hand corner for some of the templates. These are just templates that are only available to the people who have a licensed copy of Elementor Pro.  When you see that, don’t worry you can use those once you get your copy of Elementor Pro. (It is only $49 for a year with unlimited updates and support) 

***For more information about Elementor Pro – Check out the Elementor Guide***

Coming Soon Page Templates

You can custom build your page without a template but to save time and get started building our website, we’re going to use a template.

You can see more of the design by clicking on the image of the design. If you don’t like the design, all you have to do is click on “Back to Library” and continue browsing until you find the template you want to use for your page.

Once you find the right design for your page, all you need to do is click on the Insert button to have the template inserted into the page.

Now, all you need to do is replace the content with your content… If you need help with using Elementor, please take the time to go over the Elementor Guide.

Once you have your page updated with all of your content all you need to do is click on the Green “Publish” button on the bottom of the page.

Now that you have your page “designed”, it’s time to tell WordPress & Elementor that you want to use that page for your “Coming Soon”, “Under Construction” or “Maintenance Mode” page…

 In order to move on to the next step you will want to exit back to your dashboard.

Once you are back on your dashboard you need to go to the Elementor section on the left menu and click on “Tools”

Once you land on the “Tools” page you will need to click on the “Maintenance Mode” tab.

coming soon page

You will make two adjustments to this page 

The first thing you need to do is “Choose Mode” … We are going to change this to “Coming Soon” by selecting it in the drop-down menu.

After you do that you will need to go down to “Choose Template” and in that drop-down menu you need to select the coming soon page that we just created. 

Now for the most important part of this tutorial … Don’t forget to SAVE YOUR CHANGES!! 🙂 

You are now free to build your website!

Just don’t forget to come back to these settings and disable your coming soon page when you are ready to launch the website! 

Hope this has helped! Shoot me a tweet or a dm if you have any questions and I’ll be glad to help

Ultimate Elementor Guide • WordPress Page Builder Plugin

elementor guide

Ultimate Elementor Guide Last Updated: 12/17/2018

This is an ongoing project and I will be updating this with videos, images and more.

When it comes to building a website with WordPress there are a lot of different ways to get the look you want. For years as a professional freelance website designer, I’ve used widget based WordPress themes, free page builders, premium page builders and just about anything else you can think of.

For the longest time, I used the Salient WordPress Theme that came with the Visual Composer plugin. After hours of research trying to find the easiest way to build a website with WordPress I came across an awesome FREE plugin called “Elementor”.

I used the free plugin for months before buying Elementor Pro. Since then, I refuse to even consider building a website without using Elementor, for myself or my clients.

Elementor is a visual page builder plugin for WordPress enabling the creation of web pages in a live, visual way.

Get more information about Elementor Pro Here. http://BuyElementor.com

If you follow along with this guide you will learn what you need to know about using Elementor.

Next thing we are going to do is going into the process.

When you are building your pages with elementor you will click “Edit With Elementor” from the basic editor page.

Once you are in the Elementor page editor you have two different options “+” which will add a new section & “Add Template” which is a file icon. We are going to cover the sections, once you understand the sections then you’ll know how to edit the templates.


When you click on “Add New Section” you will then need to decide what structure you want. Better way to look at it is, how many columns you want inside of this “section” or “row”.

While you are deciding how many columns each section will have you need to think about the content you are using and if it will look good within the row width.

Once you select your structure, it will add a blank structure. With the section selected (hover over the section and click in the middle of the blue tab in the middle at the top of the section), you will see the “Edit Section” on the left side of the page.

There are three different sections at the top of the “Edit Section”.


Inside of the “Layout” section you can change the basic features.

Stretch Section: With this enabled, it will give you the “full width” look. This will stretch the background to the edge of the page.

Content Width: Unless you are looking for a specific look I’d recommend that you keep this “Boxed” with the default settings. (You can also use full width and edit the padding/margins if you want the content to be full width. We’ll cover that in a bit.)

Columns Gap: This will let you have a space between the different columns. For simplicity I’d recommend leaving this Default.

Height: This works for sections that you want basic elements in with the background being bigger than just the element.

Content Position: This allows you to have the content positioned within the section at the top, middle or bottom of the section.

The next section is the “Structure” and since we already have that set when we added the section we can move on.


Background: This is where you can set the color of the background along with setting a background image. If you are wanting to edit the background all you need to do is to click on the paintbrush icon.

Once you’ve activated the background section you will see a section where you can change the background color.

Underneath that, you can upload the background image. If you decide to use images for the background you should be sure that the width is 1200-1500px. Once again I also urge you to optimize your images. (TinyPNG.com)

When you set the background image you have a few options to customize.

Position: There isn’t many reasons to change this unless you want a specific section to show for a parallax effect or something like that. For most instances I’d recommend leaving this as Default.

Attachment: This is where you can get the parallax scrolling effect where the content of the section will scroll and the background will stay fixed/stationary or scroll.

Repeat: If you are wanting a “tiled” background, this is the option.

Size: You can test the different settings for this but I’d strongly advise the “cover” setting.

Background Overlay: this has the same basic options but with an Opacity scroll bar. This is to set how transparent the image or color overlay will be.

Border: Should you decide to use a border you can chose the different border types. If you decide to use a border then the next option, after you select your border type, is to set the Border Radius.

Border Radius: This type of setting box is something you will see more of moving forward so please pay attention to this. On the right side of the box you will have a link button. This will link all of the sections together. So if you set the “Top” section to 45 then it will automatically change the other three sections. If you un-check the link button then you can set each of the sections separately. When it comes to borders, most of the time 3-5px works.

Box Shadow: This will allow you to add a drop shadow to this section. Use this to add a depth to your page.

Shape Divider: This is going to be how you add the fun transitions on your page. This can add a geometric feel to your website pages. You can customize each setting with a shape divider on the top or bottom.

Typography: This is another section you will see many times moving forward but it may be a bit different for the different elements. But for this, you will be editing the parent settings for all of the typography within this section.


Margin: This will add spacing on the outside of the section. You will use this to add spacing above or below the section

Padding: This section will allow you to add a spacing to the inside of the section displaying more of the background and less of the content.

Unless you know what you are doing I’d recommend you not touch the Z-Index/CSS ID/CSS Classes.

Entrance Animation” is the last and final setting in this section. This will add an animation as the chosen section displays above the fold.

Responsive: This section is where you will change how this section will be displayed on the different devices.

Reverse Columns: When you design your pages you may have a page that has two columns and when it pulls up on mobile or on a tablet the wrong widget is on top. Using this will do just as it says, it will reverse the columns.


Hide On Desktop: Use this when the section is for your mobile or tablet visitors.

Hide On Tablet: Use this when the section is for your mobile or desktop visitors.

Hide On Mobile: Use this when the section is for your tablet or desktop visitors.

Custom CSS

If you are using this tutorial and know how to write CSS then by all means, use this section. If you don’t know what CSS is, then I highly recommend that you do not touch this section or any other custom CSS section you come across moving forward.

Column Settings

In order to edit the column settings you will need to select the column by hovering over the column and clicking on the grey “edit column” button in the upper right hand corner of the desired column.


For this you can change a few settings but we’re going to keep this very basic.

Column Width(%): This is in case if you want the selected column to be a different percentage than what it is currently. Just keep in mind that the column width settings need to total at 100%

Content Position: Once again, just like the section settings you can chose to have the content inside of the selected column positioned at the top, in the middle, or towards the bottom of the column.

Widgets Space & HTML Tags are not needed for doing our sites. If you are more advanced and know how to use these, by all means go ahead.


This section is very similar but your only options here is your background, background overlay(only displays when you have customized your background), border, and typography.


Margin: This will add spacing on the outside of the column. You will use this to add spacing on the top, bottom, or the sides of the column.

Padding: This section will allow you to add a spacing to the inside of the column displaying more of the background and less of the content.

Elementor widgets

Elementor Widget Walk-Through

Since you know how the sections(rows) and columns work, now is the time to get comfortable with the different elements and what each of them does. I am going to be covering the Elementor Pro elements, along with the elements that are specific for the theme that we are using.

We are going to be walking through each of the elements within elementor and covering what they do. Some of this will seem very repetitive, so you might find that the further down the list I go I may not cover everything as I don’t want to make this just a compilation of copy & paste. So, please take the time to make yourself familiar with each of the elements before you move forward.

Basic Elements

Columns: This element is to add additional columns under another column. For example: you may want a “Hero” section on your home page with a headline at the top and underneath it, have two separate columns to have your logo on one side and some text with a button on the other. This is where you would add additional columns inside of the single column section.

Inside of the “Edit Section” you will be able to change out the structure as well as the basic “Layout” settings. The “Style” tab will work the same here as before and the Advanced will as well.

Heading: This is for your page headings. Think of this as your page titles and headings that need to stand out on the page.

Title: In the “Edit Heading” section on the left of the page you can add your title in the text box.

Link: If you want your heading to link out to a landing page or something else you would put the desired link in this section.

Size: You can change the basic size of your heading here via Small, Medium, Large, or XL.

HTML Tag: When it comes to the HTML Tag, the best way to look at a page is that it should only have ONE H1 tag then from there I’d recommend you layout the rest of the page like a pyramid, with the most important headings being H2 & H3 and go down the list as you need.


Alignment: This is the same as the word processors on almost every computer. You can chose to align left, center or right. You can also chose to “justify” your text.


Text Color: This is an easy one. You can customize your color to an exact color code if you need to match up with your brand colors.

Typography: This is one of the sections that we’re going to be skipping a lot moving forward so please pay close attention now.

The typography settings consists of a decent amount of features.

Family: This is where, if you want, you can change the font that the text will display in. Because there are a lot of different fonts, not all fonts are available. You can however, use any of the basic fonts along with any of the google fonts.

Size: Remember that you need to set this to make it big enough for people to read. Don’t make the font size below 14, it makes it hard to read and makes people leave the page without consuming your content. You can make your font fairly large just make sure you test the responsiveness for the size. (We will cover how to do responsive design later on)

Weight: This is the thickness of the font. You can chose Default, Normal & Bold. You can also select the thickness based on a scale of 100-900 with the lower the number the thinner the letters and the higher the number the thicker the letters & numbers.

Transform: This feature has a few different settings. Default (depending on if you kept the default settings) will leave everything just as you type it. The next option is Uppercase which will make every letter uppercase. Lowercase will make all letters lowercase. Capitalize will make the first letter of each word uppercase. Normal will also leave everything just as you type it.

Style: This is where you can change the style to Normal, Italic or Oblique.

Decoration: This is where you can add an underline, over-line or a line through the text.

Line-Height: This will make the line higher, so it will add space to the top and bottom of the text, making the space in between the lines of text larger.

Letter Spacing: This adds space in between each letter that will stretch out the text to fit a larger section.

Text Shadow: Very Basic, it adds a shadow behind the text.

Blend Mode: This will change how the text is displayed. There are a lot of options for this, I’m not going to go into these here, feel free to look around and see what they do & if any of them will work for you.

Advanced: Same as before.

Image: This is how you add images to your page. When you add the image element, it will automatically add a placeholder image. Simply hover over the image in the sidebar to the left and click on “Delete” Then upload your new image.

Image size: As long as you upload images in the size they need to be displayed then you can set this to “Full” if not then just make the setting that displays the best for you.

Alignment: Select how you want the image aligned.

Caption: If you want to add a caption under the image you can do so here.

Link to: This is where you can chose to link to the media file or link the image to a specific URL.


Width: you can choose to only display your image to a specific width

Max Width: This is where you can set a default that will keep the Max Width set to a specific %

Opacity: You can use this to display the image at a specific % transparency.

Border Type: You can select the type of border that you want along with the width which is the thickness of your border should you chose a border.

Border Radius: This will allow you to round out the corners of the image. If you upload a square image you can use the border radius to round out the corners and make it a display as a circle.

Box Shadow: this will add a box shadow to the image. Don’t worry, if you set the border radius then it will show the shadow appropriate to the radius you set.

Advanced Settings are the same and from this point forward I will only be covering the Style & Advanced Settings when they are specific to the element.

Text Editor: This is for bodies of text. The editor will run just like the majority of word processors.

Video: This is an easy way to embed videos into your WordPress website. Once you add the element, chose the source (YouTube, Self-Hosted, etc.) then enter the URL to the video you want to embed/display on your page.

Start/End Time: If you only want a small portion of the video to show then you can set the start and end time that will ensure you can control exactly what is shown.

The other video options include: Auto play, Mute, Loop, Player Controls, Video Info, Modest Branding, Suggested Videos, and Privacy Mode.

If you feel like it you can also add an Image Overlay to the video.


When you are selecting your video you may need to change the ratio in order to match the video you’re embedding. You can also control the Play Icon that overlays on your video.


Remember this element! In my opinion, the button is the most under utilized element in all of the page builders available for WordPress.

I normally don’t do anything with the “Type” I’d rather customize everything.

Text: This is the text that displays on the button. “Click Here” for example.

Link: This is the URL that the button will link to.

Alignment: Align left, right, or center. If you chose “Justify” it will stretch the button to the width of the column it is in.

Size: You can chose basic settings here for the size of the button.

Icon: This allows you to add an icon in before or after the text on the button.

Icon Spacing: This only displays when you have an icon selected. This will adjust the spacing between the icon and the text on the button.

Style: The options here are pretty self explanatory so we’re going to move forward.

Divider: This will add a line to separate sections on your website. You can chose if you want a solid line, double, dotted or dashed. Then the rest of the settings is to customize the look of the divider.

Spacer: This just adds blank space. If you want a large area to just display the background or want some extra space in between the different elements you can use this to add that space, if you don’t want to edit the margin for the element.

Google Maps: This is an awesome element for local/”Brick and Mortar” businesses. By just putting in your address you can embed a map without any coding and it also will let you control the “zoom level” for the map along with “height” which will be the size it displays on your page.

Icon: This is simple, it displays the icon of your choice either plain or with a frame/background. You can use the Link section to enter a URL you want it to link to.

PRO Elements

Posts: This is for building a “spotlight” for bog posts within a page. For example: you may want to show a spotlight of three or four of your most recent blog posts on your home page. The settings for this is very detailed so hang in there I’ll try not to go into anything you don’t need.


Skin: There are two options here.

The first is Classic which displays the Featured Image at the top, blog post title, date/comments, summary with a “read more” link. This looks more like the traditional layout you might have seen hundreds of times over the last few years.

The second option “Cards” is a clean and modern look. It showcases the featured image with a badge that shows the category. You can also display the Gravatar (Image of the author, setup via gravatar.com). This also displays looking like “cards” with all the info just sitting on the page with the default settings it adds a drop shadow.

Columns: This is where you select how many columns you want to display your blog posts. You can display more than just the amount of columns by utilizing the Posts per page setting below just a quick heads up. Keep it clean and don’t go over three or four columns.

Posts Per Page: Like I said above you can have separate rows of posts. Depending on what you are using the section for you can set up with three columns and set the (PPP) to six which will display two rows of three.

Show Image: This will allow you to display the featured image for each post or not.

Masonry: Using the Masonry setting will allow you to display the entire featured image and will have the cards/posts display like the Masonry layout. Kind of like bricks are laid sort of uneven.

Image Size: You can customize your image size here if you feel the need to. Once again, be sure to optimize your images for mobile. (TinyPNG.com)

Image Ratio: If you are not seeing the full image you can use the image ratio to display the full image depending on the ratio of your image.

For the rest of the settings you can turn on or off each of the features within the element. I don’t want to fill you up with fluff so please click around and make yourself familiar with the settings.

Portfolio: This will work the same as the Posts element. Only difference is that it only shows the image.

Slides: Just as it sounds, this a “Slider” element.

Form: This is my top reason for my recommendation to buy the Elementor Pro plugin. With this element, it allows you to create extremely professional looking forms with integration to software like MailChimp and GetResponse. You can also use this just as a basic contact form that just sends the submissions to your email. There are a lot of different settings and ways to customize your forms. I recommend that you take a look at the Elementor channel on YouTube. There is a great collection of videos including an amazing walk-through on how to customize your forms with Elementor.

Note: From this point moving forward, you should have a good understanding of the editor section. I will be covering the basic features of each element and if you need any more information on the elements, feel free to check out the Elementor Docs overview page located at: https://docs.elementor.com.

Login: For most websites you wouldn’t want a login form because you can use the default login page. But if you are building something like a membership site, you can create a login form for your members/users.

Nav Menu: This will be used to display a horizontal menu for your header & footer. (We kind of already covered this.)

Animated Headline: This is used just like the Headline in the basic elements we discussed earlier but this adds fun animation effects to a specific part of the headline. For example: It can add an animated text effect like a keyboard typing, flipping and other animation intros. You can also select to add an animated circle, underline, strike through and others to a specific part of the text by entering the animated part of the headline into “Highlighted Text”. To change the color of the animated circle, underline, etc., you can do so under the “Style” tab.

Price List: this has a restaurant menu style to list products, brief descriptions along with prices. Items can be added, duplicated or removed via List edit section in the left sidebar.

Price Table: This is the fancy graphic that you see on sales pages that list the product along with the price and the benefits with a call-to-action button.

Flip Box: This is the box you see that has a flip style animation when you hover over it, revealing different content on the back of the box.

Call To Action: This is a clean box that has an image(for the product/service) with a headline, small summary, and then a button to send traffic to a specific URL.

Media Carousel: This helps you make a fancy slideshow of images, a scrolling image carousel and a few other options. You can also use this to display video’s. The best option is to upload videos you want to use on YouTube then use the YouTube link in the video link options.

Testimonial Carousel: Just as it sounds. The only thing I would recommend is keep the testimonials limited to no more than four. You don’t want the animations to slow down the loading speed of your site and not to mention, almost no one will spend the time to scroll through that many testimonials. I’d also suggest you link to your reviews tab on your Facebook page.

Countdown: This is a fun element. You can use this inside of blog posts to show an expiration of a deal or special you are running. You can also have a countdown to an event you are hosting, along with a lot of other uses.

Share Buttons: These give you share buttons for the different platforms like Facebook, Twitter, Pinterest, LinkedIn, and others.

Block Quote: This showcases a quote that includes an optional Tweet Button to share the quote from your website.

Facebook Button: This adds a “Like” button to your page for people to like the page they are on.

Facebook Comments: This will add a comment section on your page that is fully integrated with Facebook.

Facebook Embed: This is how you embed an individual post from your Facebook page. You can also embed a specific Facebook comment or video.

Facebook Page: This is the “traditional” Facebook Like Box. It displays your page in a condensed layout.

Template: This is where you can embed the templates you design within the Elementor settings. (You access this via Dashboard>Elementor>My Templates)

General Elements

Image Box: This is a simple content box with an image, title, and description.

Icon Box: This is the same as the image box but with an icon instead of an image.

Image Gallery: This is a basic image gallery.

Image Carousel: This is similar to the media carousel but with a cleaner look (in my opinion)

Icon List: This is great for listing benefits or contact information. You can have a bullet list that will just have icons for the bullets so you can chose the icon you want displayed instead of just the boring bullet. (•)

Counter: An animated number with a title. Good for listing how many projects you’ve worked on.

Progress Bar: Simply displays a title with a progress bar with name and %.

Testimonial: This is a basic testimonial element that showcases a testimonial.

Tabs: Using this element will allow you to have multiple tabs displaying different content within your page. There is no limit to tabs you can have but I’d recommend keeping to where there is only one row of titles in the tabs.

Accordion: Similar to the Tabs element, the Accordion will be a drop down with content between the titles. This opens up each section one at a time.

Toggle: A similar look and feel as the Accordion but allows the visitor to toggle all “tabs”

Social Icons: This is a clean element that will let you display the different social media icons to represent your different profiles and accounts.

Alert: This will give a semi-temporary alert to visitors that they can close out. This works for good call-to-action’s and news for your business.

SoundCoud: For musicians this allows you to embed a song from your SoundCoud account.

Shortcode: This is for putting shortcodes on your page. Shortcodes are used by WordPress, Themes & Plugins to reference different content & normally look like [this].

HTML: This is where you are able to put in raw HTML code.

Menu Anchor: This is to link to different parts on your page. Please reference the Elementor Docs for more information.

Sidebar: This allows you to put in a sidebar into your page to display widgets.

Site Elements & WordPress Elements

These elements are self explanatory so we will not be going into these elements.

Use these elements for basic edits in adding content throughout your page. You will find a lot of different things you can use in customizing your page.

Now that you have a decent understanding of the different elements and now we are going to go over the four icons that are at the bottom of the edit sidebar.

The first is General settings which allows you to edit the page title, publication status, featured image, You can hide the title and also select your page layout.

The second icon is the responsive icon: More on this in a little bit

The third icon is to go back in “history” and undo edits. So be careful with this one.

The fourth icon is to view a preview of the page.

Last but not least is the Publish Button. If you click on the arrow to the right you will be able to save it as a draft or as a template.

Responsive Website Design

Now we are going to go over our pages in Tablet and Mobile mode to test the responsiveness of your website.

Responsive Web Design is about using HTML and CSS to automatically resize, hide, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones).

Lucky for you, Elementor allows you to do this without having to write or edit any code.

In order to view and edit the website to make it responsive you will need to go to the bottom of the edit sidebar and click on the responsive icon. It is an icon of a computer monitor.

This will open up the options for you to view your website in Desktop, Tablet, or Mobile.

Since we are doing the full build in Desktop by default, the next thing we are going to do is to select the Tablet preview.

Now you need to look over the content and make the changes need to font sizes, padding and margins in order to make it look the way you want it to. After you make the changes needed you need to do the same thing with the Mobile preview.

WordPress Page Versus Posts

wordpress pages or posts

As far as content goes, you can create pages or posts (or both) on your new WordPress blog. There are some differences. Let’s start with creating a landing page on WordPress and then move onto the management of the other pages and posts.

You may want to create a landing page for your blog, so that whenever someone types in your domain, this is the page they’ll see first (as opposed to a blog where the first post seen is always in order from most recent to oldest).

Log into your dashboard and click on Pages in the sidebar. Next, click on Add New. Create the landing page that you want. And publish it. After it’s live, go to Settings and then click on the Reading link.

At the top, it will say “Front Page Displays” and this is where you can choose to display “a static page,” and it will provide you with a drop down menu of pages that you can set as the static landing page your visitors will see first.

You can do the same thing with a post if you prefer to make it a post rather than a page. If you do it this way, just make it a sticky post that stays at the top of your blog at all times, rather than showing the reverse chronological order for entries.

Pages typically aren’t listed according to any dated order. They sometimes appear in the bar across the top of the WordPress theme. If you prefer, you can add a widget to your WordPress sidebar to display the pages.

To do this, go into Appearances, then Widgets. Drag the Pages widget over to your sidebar wherever you want it to appear to your visitors. And you can create sub-pages for your WordPress blog, too.

Click on Add New to the Pages area. On the right, you’ll see an option for Page Attributes. You can assign a Parent page for it. And you can even put the pages in any order you want them to be seen.

Your sub-pages would then appear under the parent page in the URL. So let’s say you have an About page on your blog. And under it, as a sub-page, you want a page called Services. Your domain would then look like this: uronlinebrand.com/About/Services.

You could add more sub-pages below that, so your URL would look like this: uronlinebrand.com/About/Services/Pool-Cleaning (to use that niche as an example). Whenever someone hovers over your main page in the sidebar or header, they would see the sub-pages branching out.

Hope this helps.

Talk Soon.

What Social Media Sites Should You Use?

what social media to use

If you are getting started online you may be asking yourself “What social media sites should I use?”

Don’t worry, that question is one that everyone should be asking. You are not alone!

In our “Naming A Brand” blog post we used KnowEm.com to find the best username & domain.

Now that we have a name that is available on all platforms, we are going to be using KnowEm to go over the social media platforms that we are going to use for our brand.

what social media to use

If you are not sure where we are at or what we’re using, you’ll want to take a look at the Naming a Brand post so you can catch up with where we are at in the training.

View the brief video now or scroll to the bottom of the post.

Now I’m going to go through each of the platforms and help you make your decision…(we are going in alphabetical order)

[Descriptions of platforms come from their platform page on KnowEm.com]

All Recommended Platform Titles Will Be In Green

Blogger – Blogger is a free blog publishing tool from Google for easily sharing your thoughts with the world. Blogger is one of the most prominent blogging sites, and one of the easiest blogs to create and use. Good for amateurs and professionals alike, Blogger’s elegant layout and design have kept it at the top of the blogging world for years.

**While this is a great platform, if you are going to be blogging on a platform that is not your website, I believe there are some better options** /Not Recommended

BuzzFeed – BuzzFeed is a global media and technology company that covers news and feature stories on topics ranging from breaking political coverage to snarky humorous polls. They are well known for creating viral content on social media in the form of lists (for example, a story title might be 15 people who need to retire from the movies) and quizzes (Which movie character are you?). As a Social Network, BuzzFeed allows users who create accounts to post their own stories covering the same wide-ranging topics. Community users can then comment on other’s content, share them vote on them, and more.

**For brand building I don’t believe this is a needed platform** /Not Recommended

CNET – CNET is the leader in electronic, digital and software reviews on the Internet. People all over the world use CNET to find out about new products, gizmos and computer programs, amonst many other topics that are being covered and review on CNET. It is a collective of technologically minded folks who live and breath all things computer, science and electronic. CNET is the best place to find out what the pros say about the new stuff you’re thinking of buying. Go to CNET before you buy!

**For brand building I don’t believe this is a needed platform** /Not Recommended

Dailymotion – Dailymotion is about finding new ways to see, share and engage your world through the power of online video. Upload your personal videos to share with the community and watch interesting and entertaining online videos until your eyes hurt. Dailymotion is one of the top social video networks in the world for a reason. You’ll find outstanding video content from all corners of the world.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Etsy – Etsy is one of the largest and best online marketplaces where users buy and sell handmade items, art, crafts, and supplies. It’s simple to start up a shop and begin selling your goods in minutes. Etsy is the world’s most vibrant handmade marketplace. Find great gifts, favors, invitations, clothes, toys and more in this wonderful online market community.

**If you are in the handmade arts & crafts niche, this is going to be one of your main sites** /Recommended Based On Niche

Facebook – Facebook is the #1 Social Network on the web and the #2 most traveled site on the internet. Facebook was founded in February 2004 by Mark Zuckerberg. Facebook is a social media platform connecting people all over the world with their friends, families, co-workers, and classmates. Facebook also allows you to interact with your favorite bands, brands, and local shops by sharing photos, comments and questions.

**Keep in mind there is a difference between a profile and a page.  For brands, individuals and everything inbetween, Facebook Pages Are A Must!** /Recommended

Flickr – Show off your favorite photos and videos to the world with Flickr. The Yahoo! hosted, Flickr.com, is the top photo sharing community in the world. They make it so easy and fun to share your best photos with your friends or the entire world. You can create a digital photo gallery in a minutes and choose how to display them, add captions and write short descriptions. Flickr is more than just a photo album it’s a photo blog and social community rolled into one.

**If you are in a niche that is focused around images or are a photographer … go for it!** /Recommended Based On Niche

Imagur – Imgur is a photo sharing site a lot like Reddit. Users can vote up or vote down user generated photos. The highest ranked photos will show at the top of the imgur stream. Users can also comment on each photo. The community is able to vote up or vote down users comments. Comments can be sorted by newest, oldest or highest ranking.

**If you are in a niche that is focused around images or are a photographer … go for it!** /Recommended Based On Niche

Instagram – Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram – it’s that easy. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

**At this moment I have not come across a niche or type of business/brand that couldn’t benefit from an Instagram Account** /Recommended

View The Instagram Guide Here

Issuu – Explore a world of publications by people and publishers alike. Collect, share and publish your thoughts and ideas in a format designed to make your documents look their very best. Issuu not only helps you post your writing, but it helps make you a better writer. Issuu’s writing community is very helpful, and Issuu.com makes it simple to interact with fellow writers, bloggers and networkers.

**For brand building I don’t believe this is a needed platform** /Not Recommended

LinkedIn – LinkedIn is the ultimate business social network. LinkedIn.com allows users to create an online resume listing your past and current jobs, accomplishments and future goals. LinkedIn strengthens and extends your existing network of trusted contacts by connecting to friends of friends and contacts of contacts. If you purchase the LinkedIn pro service you can get more tools and connections helping to extend your business reach and ultimately network away without ever leaving the office.

**Not every business needs to be on LinkedIn.  If you are in a Business to Business niche then I’d recommend it** /Recommended Based On Niche

LiveJournal – LiveJournal.com is a free service for all your journaling and blogging needs. LiveJournal offers a full blogging platform with privacy controls, photo storage, publishing tools, style templates and more. Join LiveJournal today and watch your writing take off.

**For brand building I don’t believe this is a needed platform** /Not Recommended

My_____ (Myspace) – MySpace is the original social network. MySpace allows you to build a personal profile with all of your likes and interests. You can update your status so all of your connections know what you are doing and how you are feeling. Users can easily find friends and classmates, meet new people, listen to free music and build playlists, share photos, research their favorite bands, watch videos and much much more. MySpace has a huge user base and tons of music and video for you to explore forever.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Pinterest – Pinterest.com is one of the hottest new sites in social media. It is a place to pin images of everything and anything you find on the web. Pinterest provides a nifty web browser tool that allows you to pin pictures and video from anywhere on the web. If you see a cool wrist watch on your favorite shopping site just pin it! If you watch a great trailer to your favorite new movie, then pin it! Users can then share their boards with all of their friends, family and followers. It is a photo feed, but also a bookmarking site. Once you pin something you can always go back and find it. Come see what everybody is talking about at Pinterest.com.

**The strategy may very per niche but I strongly recommend Pinterest for all niches!** /Recommended

Quora – Quora’s mission is to share and grow the world’s knowledge. We want to democratize access to knowledge of all kinds from politics to painting, cooking to coding, etymology to experiences so if someone out there knows something, anyone else can learn it. Quora makes it easy to get your questions answered, share your own knowledge, and browse the most interesting information people across the world want to share.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Reddit – Reddit.com is the original social network. Reddit collects user-generated news links from all over the web. Users then vote to promote stories to the front page or knock them down out of the spotlight. You can also read hilarious and disturbing commentary on all the top stories of the day from reddit users just like you. The reddit community is large, educated, and loves its online news!

**For brand building I don’t believe this is a needed platform** /Not Recommended

SlideShare – Join SlideShare, the world’s largest presentation sharing community. Share publicly, privately. Add audio for webinar.

**Similar to LinkedIn, this can be good for B2B type of companies or brands** /Recommended Based On Niche

Soundcloud – SoundCloud is a large community of musicians, fans, producers, record labels, and journalists who all come together to hear new music, demo tracks, and experimental works in progress. User-generated content is key at Soundcloud.

**If you are in an “audio” niche, musician, voiceover artist, podcaster, or anything else like that, SoundCloud is a biggie!** /Recommended Based On Niche

Tumblr – Tumblr is one of the biggest and best blogging platforms on the web. Tumblr makes it effortless to share text, photos, quotes, links, music, and videos, and write down all of your ideas, while following all of your favorite tumblrs from all over the world. Tumblr is based out of New York and uses that high end fashion to design great looking themes and easy to use blogging platforms. You can get published in minutes and famous over night by using Tumblr.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Twitch – Twitch TV was created for gamers that want to be able to stream their live play or watch others play live. Playstation, Xbox and computer games are all supported. It is easy to create a channel and start broadcasting or comment on someones current game as he tries to frag noobs! Twitch TV was created by one of the co-founders of Justin.TV and was acquired by Google in 2014.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Twitter – Twitter is a free social network that allows messaging, or “tweets” of up to 140 characters. Twitter is all about real-time events and updates. Jokes, news, photos, quotes and inspirational messages can be found every second on Twitter. Aside from connecting with and following your friends on Twitter, users can explore tweets from artists, celebrities, brands, athletes, and musicians.

**If you do it right, Twitter Is A Must!** /Recommended

Vimeo – Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Vimeo is more professionally oriented than youtube. The videos you find on Vimeo are artistic, creative pieces made by real filmmakers or budding film amateurs. Vimeo is ever-growing and is one of the top video social networks in the web.

**For brand building I don’t believe this is a needed platform** /Not Recommended

Weebly – Create a free website or blog in minutes by using a simple drag and drop interface. No ads. One of Time’s 50 best websites of the year

**For brand building I don’t believe this is a needed platform** /Not Recommended

WordPress – The most popular blogging platform on the planet, WordPress is a personal publishing platform with a focus on aesthetics, web standards, and usability. Users can create a free account and blog their hearts out, or developers can use wordpress to build customized websites for companies and professionals of all shapes and sizes.

**We Will Be Using WordPress.com More On That In A Bit!** /Recommended

YouTube – Youtube is a place where people come to watch videos with friends, share your own videos, comment on videos, watch television shows, movies, create playlist and even create your own Youtube channel. Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe. Youtube also acts as a distribution platform for original content. You can even make money from Youtube by allowing advertisements to run on your Youtube videos.

**The type of videos DOES NOT MATTER! Your Brand Needs YouTube!** /Recommended


Of course, there are a lot of other platforms that you can check by clicking on “Social Networks” in the orange section on KnowEm.

social media check platforms

With a quick look, you’ll see that there are a lot of other platforms and a good chance you may see quite a bit that you didn’t even know about.  That is perfectly normal! Not all of these will be for every business.

I’m not going to go into these platforms like I did the Most Popular.  But, I am going to cover some very important platforms you need to know about. There may be more listed as time goes by

Anchor – The easiest way to start a podcast. Create, distribute and host your podcast, 100% free.

**Having a podcast is a great marketing arm for your brand, it doesn’t have to be expensive.  Anchor Is A Must** /Recommended



Stay tuned with this post as I continue to add content and links to other content for each of the different platforms when I publish the “Ultimate Guides” for them.






I hope this has been helpful! If you have any questions you can either comment below or send me a message on Twitter or Instagram @digitoolbag or @cjhallock